Speculative Everything

In Speculative Everything, Anthony Dunne and Fiona Raby propose a kind of design that is used as a tool to create not only things but ideas. For them, design is a means of speculating about how things could be -- to imagine possible futures.

J. Paul Neeley

J. Paul is a London based designer and researcher with expertise in Speculative Design, Service Design, Design Research, and Strategy.

All author's posts
Gemma Jones

Interdisciplinary cultural researcher and strategist specialising in semiotics and futures thinking

All author's posts

December 17, 2020

Today designers often focus on making technology easy to use, sexy, and consumable. In Speculative Everything, Anthony Dunne and Fiona Raby propose a kind of design that is used as a tool to create not only things but ideas. For them, design is a means of speculating about how things could be -- to imagine possible futures. This is not the usual sort of predicting or forecasting, spotting trends and extrapolating; these kinds of predictions have been proven wrong, again and again. Instead, Dunne and Raby pose "what if" questions that are intended to open debate and discussion about the kind of future people want (and do not want). Speculative Everything offers a tour through an emerging cultural landscape of design ideas, ideals, and approaches. Dunne and Raby cite examples from their own design and teaching and from other projects from fine art, design, architecture, cinema, and photography. They also draw on futurology, political theory, the philosophy of technology, and literary fiction. They show us, for example, ideas for a solar kitchen restaurant; a flypaper robotic clock; a menstruation machine; a cloud-seeding truck; a phantom-limb sensation recorder; and devices for food foraging that use the tools of synthetic biology. Dunne and Raby contend that if we speculate more -- about everything -- reality will become more malleable. The ideas freed by speculative design increase the odds of achieving desirable futures.

https://www.amazon.co.uk/gp/product/0262019841/ref=as_li_tl?ie=UTF8&camp=1634&creative=6738&creativeASIN=0262019841&linkCode=as2&tag=neeleyworld01-21&linkId=6f21304803c245d705fa242fad52cbba

Featured Courses
Further Reading
Future Cities: Big Topics and Macro Drivers
Cities are dynamic organisms, constantly evolving in response to a confluence of forces. This is what makes them so interesting and pivotal for futures thinking. Climate change, technological disruption, and shifting social and economic landscapes present both unprecedented challenges and exciting opportunities for urban development.
February 7, 2025
Global Placemaking Examples
Placemaking is a dynamic process that involves the collaborative creation of public spaces designed to enhance community well-being, promote social interaction, and reflect local culture and identity. This multifaceted approach can be applied through various types, including architecture, urban design, and landscaping, and it has been successfully implemented in diverse locations around the world. 
February 7, 2025