Caps Lock: How Capitalism Took Hold of Graphic Design, and How to Escape from It

CAPS LOCK uses clear language and visual examples to show how graphic design and capitalism are inextricably linked. By sharing examples of radical design practices that challenge the supremacy of the market, it hopes to inspire a different kind of graphic design.

J. Paul Neeley

J. Paul is a London based designer and researcher with expertise in Speculative Design, Service Design, Design Research, and Strategy.

All author's posts
Ted Hunt

Ted Hunt is an independent speculative/discursive/critical designer living and working in London and currently a resident of Somerset House Studios.

All author's posts

January 21, 2022

Our current economic system could not exist without the number systems, coins, banknotes, documents, advertisements, interfaces, typefaces and information graphics that graphic designers have helped to create. Even speculative design and social design play their part in fueling the economic system. Capitalism has brought tremendous wealth, but it has not done so evenly. Extreme income inequality and environmental destruction is the price future generations have to pay for unbridled economic growth. The question is whether ethical graphic design is even possible under such conditions.

CAPS LOCK
uses clear language and visual examples to show how graphic design and capitalism are inextricably linked. By sharing examples of radical design practices that challenge the supremacy of the market, it hopes to inspire a different kind of graphic design.

Ruben Pater
(born 1977) was trained as a graphic designer and works in journalism, activism, education and graphic design under the name Untold Stories. His work has received several international prizes and he has participated in many exhibitions worldwide. His first book, The Politics of Design (2016), has been an inspirational sourcebook for design students, artists and visual communicators in many different places and contexts; Eye on Design wrote: It's the kind of literature that should be handed out to all students on their first days at art school, along with all the Albers, Berger, Benjamin and Sontag that form the backbone of the design curriculum--an up-to-date assessment of the landscape through which all modern visual practitioners must navigate.

https://www.amazon.co.uk/Caps-Lock-Capitalism-Graphic-Design/dp/9492095815/

Featured Courses
Further Reading
Speculative Design Examples
Speculative Design goes beyond solving current problems, focusing instead on what could happen in the future. It uses design as a tool to create scenarios, products, and services that question current trends and explore the implications of emerging technologies, societal changes, and environmental challenges. Let’s look at some compelling speculative design examples that illustrate the depth and diversity of the approach.
June 19, 2024
Speculative Design vs. Design Fiction
"What is the difference between Speculative Design and Design Fiction?" – This is a question that invites us into a nuanced exploration of two closely related, yet distinct, fields within the broader umbrella of futures design. Both fields are concerned with the future and both employ imagination and creativity to explore possibilities beyond the constraints of current reality. However, their approaches, objectives, and methodologies reveal subtle differences.
June 19, 2024